IQOS presents a new SIMPLY AMAZING campaign to promote the IQOS HEETS Amber Label – excellent sticks with the stuff of strong tobacco.
The IQOS HEETS Amber Label brand reminds you that it is important to value your uniqueness and be able to enjoy even the simplest things
Five years ago, Philip Morris International (PMI) launched the IQOS Tobacco Heating System. During this time, the brand has managed to unite almost 8 million adult users from more than 40 countries. These are people who love life, know how to enjoy the little things and enjoy every day they live and even smokers who love the real tobacco aroma are actually switching to IQOS HEETS Amber Label flavor.
Because they understand that life is imperfect. We can be doused by a car at a bus stop, a hairdresser will do a silly hairdo, and a cake will treacherously burn in the oven before an important family dinner. But is it so scary if you are in the company of loved ones? Happiness is often hidden behind the most mundane and even imperfect events.
The idea of this IQOS HEETS Amber Label campaign is that the very moments that make the heart beat faster, inspire and inspire are present in our lives every day. The main thing is to notice them, and not to lose them in the hectic days. They make us happy and will be remembered for many years.
The manufacturer leads new IQOS HEETS Amber Label advertising campaigns with special donations, which are especially important now, at the crisis time.
On May 6, PMI held a shareholders meeting at which it was announced that the firm had donated $ 300 million in 62 countries.
The largest donation was made by PMI in Italy, with a million euros received by the National Civil Protection Service, the government agency responsible for dealing with problems caused by natural disasters and emergencies.
The company also promised to make a donation on behalf of its customers – the money equivalent of the bonuses accumulated by customers for purchases will be sent to charity. This is how PMI is successfully using a charity event to increase sales.
In Romania, PMI donated a million dollars to the Red Cross to purchase ventilators, test equipment, and protective equipment for doctors.