The brand positions IQOS HEETs Turquoise as a refreshing and cooling blend

What’s the secret behind the popularity of the IQOS HEETs Turquoise label? Let’s find out more about the menthol-flavored refreshing sticks.

One of the most popular IQOS sticks is the IQOS HEETs Turquoise label. The manufacturer promises a cooling and invigorating effect due to the presence of menthol in the composition. Let’s see how they actually work, and why users around the world love them so much.

This color is present in the design of the pack and the name of the sticks. It also symbolizes the main component of the blend – mint. This taste is difficult to confuse with another: all others are made in yellow, orange and brown shades. Green Zing also contains menthol, but it is enhanced with citrus notes.

The IQOS HEETs Turquoise packaging is much smaller than a cigarette package: 7.5 cm in length and 5 cm in height. The design is highlighted in turquoise. The diameter of the sticks is similar to the usual tobacco products, but their length is only 4.5 cm. There are three small stripes on them: they indicate the beginning of the filter and the side from which it is inserted into the heating chamber.

Taste
The brand positions IQOS HEETs Turquoise as a refreshing and cooling blend. Many users note that the ratio of tobacco to menthol is equal here. Therefore, the intense flavor of mint is felt immediately during the puff, reminiscent of eucalyptus. Balanced and invigorating, these Heets have become a hit with IQOS customers.

The description from Philip Morris has information on velvety spicy notes. However, they are difficult to catch due to the prevalence of cold menthol. The smell cannot be called saturated, it quickly dissipates in the air and does not irritate others. The strength and density are low: this type is not suitable for people who are used to strong tobacco blends.

To get the most out of your experience, follow the simple tips from the manufacturer. Before each session, knead the sticks with your fingers: this way their contents will heat up evenly and fully reveal the taste. Regularly take care of the device and clean it from the remaining combustion products. This will prolong the life of the device and get rid of the bitter taste while smoking.